Sometimes it starts with a piece you can't stop thinking about...You see it and start wondering how you'd wear it, what you'd pair it with, where you'd go in it. You try a few things, change your mind, try again. And then, somehow, it just works.
That feeling is where ASITAYOMI began.
A love for style, for creating, and for those little moments when you put something together and it feels completely like you.
ASITAYOMI is an invitation to explore that feeling with us; Find something you love. Wear it your way. Make it part of your everyday.
And somewhere along the way, it becomes part of your story too.